Checking the labels on our clothes is something many of us do not do often. If we do, we will look to see the words cotton, silk, denim, etc. and not think much more about it; besides worrying if it will shrink when put in the was. In fashion today, designers are coming up with many different ways to make fabric for clothes that do not involve the ‘typical’ materials we see on most of our clothing labels. In recent years, the trend of recycled and economic designs has grown.
Many designers have made clothing out of different recycled materials such as bottles, fish nets, newspaper, and other resources that would not be typically used to make clothes. But just how far are designers willing to go to be economically friendly. In the fashion business, being innovative is a MUST and coming up with the latest discoveries in design can prevail you ahead of your competition.
H&M may have just took the cake in finding the newest and innovative economically friendly fabric material. Somehow H&M discovered a new way to make sustainable fashion; with the use of cow manure.
H&M just recently granted a Global Change Award to one a few of its designers for coming up with this new way of designing fabric. One of the five brains behind this crazy idea is Jalila Essaidi, an entrepreneur who specializes in bio-based materials. She was inspired to make this bio-fabric after she learned how cows were ecological limits of phosphate creation.
Essaidi and her team will personally go to farms and take cow manure from the farmers. From there they will separate the wet from the dry and then extract fiber and chemicals to from each of the manures. They then turn it in to a cardboard-like material. This whole process sounds complicated and slightly disgusting — okay maybe a lot of disgusting. Essaidi said that manure is one of the most revolting substances on earth (shocking). She is proving that even the grossest matter can be turned in to something beautiful.
H&M is putting a lot of efforts to be one of the most sustainable retail manufacturers in the clothing industry. Jalila is one of the designers who is part of a wide team helping H&M achieve its goal of selling 100 percent recycled and sustainable sourced clothing by 2030.
Looking from the outside, you may think H&M is some eco-friendly idol who is set out to better the environment. But hold your praises for just a minute. This new sustainable move for the future may not be all about the environment. Producing clothes made out of old materials is a lot cheaper to manufacture. For a company to produce its own cottons and fibers for fabric, it takes a large amount of land, pesticides, and water. So now instead of having to put forth the extra effort of growing their own material, they save time and money on using old fabrics.
This is the new “fast-fashion” trend that has really taken off in the fashion world. Every company wants to produce clothes in the least costly way possible so that they can make optimal profits. So not only are they winning by saving money, it also boosts their reputation ad saves the environment. So with this new trend is anyone really losing?
Even luxury companies have begun to go towards sustainable fashion. Brands such as Gucci and Stella McCartney have started to follow this trend so that they increase their business profits. So soon your five-hundred-dollar dress could be made from two-dollars worth of bottles and cans.
It is time to embrace this new movement and rock that manure and fishnet gown with pride.