Consumers in the United States can expect to buy more clothing online this year if trends from 2015 and 2016 continue.
According to The Sunday Guardian Live, luxury fashion is among the products finding new customers online. Steep discounts for resale of previously owned designer clothing are among the draws to Internet shopping. For those who cannot afford the retail price tag, outlets online offer an alternative by selling clothes and accessories second-hand.
Fashion resale online can also be an advantage to people who wish to recoup some of what they paid for an item, whether luxury brand or not. Sites like Poshmark and Vinted allow members to list their previously owned clothing and accessories in return for a percentage of the sale. Among the brands sold are inexpensive retail labels like Forever 21 or Charlotte Russe, all the way to top designer brands like Gucci and Louis Vuitton. The fashion-focused resale outlets are in addition to other sites used to sell previously owned products, like eBay.
The opportunities for pre-owned sales, of course, are only part of the market. Retail fashion shoppers have reasons to look online too. An advantage of online shopping is the accessibility: no longer do customers have to drive to a brick-and-mortar store to shop. Instead, they simply pull up a web browser, add items to a cart, and hit check out. Many outlets have free returns and exchanges, so even if an item doesn’t fit (a potential disadvantage of buying based on a picture and a size chart), customers can easily get a replacement or a refund.
Retail outlets themselves also benefit, saving on the expenses associated with maintaining physical stores.
Online shopping overall is on the rise, according to data from the U.S. Department of Commerce. In the third quarter of 2016, Americans spent an estimated $101,251 on E-commerce (sales negotiated online), up from $87,530 for the same quarter in 2015, an increase of 15.7%. And 2015’s third quarter E-commerce sales were up 15.1% from the year before.
Featured Image via Flickr/Robbert Noordzij