The rise of streetwear and the circulation of fashion from each era is combining. The 1990’s are taking a turn now, bringing back hat socialites like to call “bum-bags”. Though the name catches a consumer off guard and is more of a funny appraisal, the trend has been revamped into a fashionable waist pouch. If you are someone who enjoys some merchandise fun, maybe a bum-bag could be an accessory for you.
Taken to the likes of Kenzo and Stella McCartney, the so-called style is seen on the catwalks. Endorsements from i-D and Aswad, a Parisian brand have revived the design.
Gucci has gone ahead and called their version of the bum-bag the “money belt”. The product can also be found in the bestsellers section of Asos, with oversized and tie-dye versions. Rappers such as Chance the Rapper and Skepta have been rocking the bum-bag, usually across the chest like a duffel to make it seem a tad cooler.
Of course, Spring/Summer 2017 weather is not the only time the bum-bag has made an appearance. In the late 15th century in France, a bum-bag was called “chatelaine” that hung off the waistband of pants. In the 19th century, the term was “buffalo pouch”, which was used to carry tools and supplies on daily travels.
By 1962, the bum-bag was modernized by designer Melba Stone who in Australia was inspired by the pouches on kangaroos. It took about another 20 years for the product to catch on to the attraction of consumers. The biggest purpose of the bum-bag, bearing the resemblance to a fanny pack was the rave scene.
On-goers were able to stash illegal drugs and keep their hands free so that they could get down to dancing. The more masculine name that the bum-bags ended up having were called “manny packs”.
The bum-bags have become a fashion staple because high-end designers have made it one. The label of Gucci or Balenciaga stands out more than the bag itself, which is basically a handbag without straps. Diane von Furstenberg came up with a hands-free makeup bag, equipped for the club lifestyle.
The bumbag is not only useful to carry knick-knacks and cosmetics. It is also necessary for people to keep important documents and passports in there when they go to the airport, mall receipts and money are kept in the small pouch, and The Rock admits to carrying poptarts and condoms in his.
Though the bumbag have their own classic parody from Disneyland mum’s carrying around baby wipes and snacks, and bikers keeping energy needs in theirs, the bag will become a well-known trend. Wearing them in different ways can boost the presentation of the bumbag.
Slide it across your shoulders or keep it simple by putting it around your waist at the side.