Anna Chui, the mastermind behind fashion brand Kamparett, was inspired to launch her company while meditating.
The fashion industry veteran said she felt, “an overwhelming feeling of lightness, beauty, and strength, and I saw an image of a flowing dress.”
From then on, Chui embarked on a journey to create and design clothing pieces for women working in the tech industry who also have a creative and artistic eye for fashion. The company is based in San Francisco, in the heart of the tech industry.
Chui partnered with Valerie Santillo, a former designer at Cynthia Rowley, to create pieces for their successful female clientele.
Some of their customers include Kirsten Green, the founder of Forerunner Ventures who has invested in a number of beauty companies like Glossier and Birchbox. Chui and Santillo also create clothes for Erin Hiemstra, the founder of Apartment 34.
Chui saw a gap in the clothing market for successful women who seek an outlet for their creative and artistic minds.
Chui points out,
“There aren’t many designers based here [in San Francisco]. These women don’t have much time to shop or think about when they are going to wear, but they’re still very fashion savvy. Dressing women in tech is different from other sectors because the industry is so male-dominated, and there is a style void for the most part. There are a lot of hooded sweatshirts, jeans, and business suits, which created a pretty dull landscape for the eyes of a fashion-inclined woman, and I think we give her the opportunity to express her individuality.”
Many of Kamparett’s pieces are long, flowy dresses that are very fashion forward. Other pieces include trendy items such as ruffles, bows, and long wrap dresses which are refined to suit a more professional space. However, the price of the pieces reflect the market to which the brand caters. Many of their pieces range from $100 to $600. Regardless, the clientele for this brand is extremely well off and are willing to purchase pieces that offer them the freedom of choice that they wouldn’t get otherwhise.
Featured Image via Wikimedia Commons