North Face will be sponsoring Psicobloc, the 2018 Deep Water Solo Climbing Series this weekend in Park City.
North Face is trying to get people to look at walls in a new way with its “Walls Are Meant for Climbing” initiative.
According to a 2018 Women’s Wear Daily report, the program and free climbing classes will be on Aug. 18’s Global Climbing Day. The company is trying to get people to look at walls as a way to unite people rather than divide them. The North Face is continuing its partnership with The Trust for Public Land to support the installation of public climbing walls in underserved communities. Last month, The North Face opened its first free, public bouldering wall in the Montbello Open Space Park near Denver. Last year’s Global Climbing Day featured 20,000 participants and this year’s goal is 100,000.
Image via Urban Outfitters
According to Tom Herbst, global vice president of marketing at The North Face. “We want this day to be a reminder of the type of community we all want to live, work and play in — one that is inclusive, inspiring and unifying.”
“The ‘Walls Are Meant for Climbing’ initiative includes animated shorts from such climbers as Alex Honnold, Ken Yager, Margo Hayes and Monserrat Matehuala. Last year, Honnold became the first person to climb El Capitan, a 3,000-foot granite wall in Yosemite National Park without any ropes or safety gear. In the video, he said he thought about soloing it in 2008 or 2009, when it was ‘just this abstract dream.’ One of his biggest fears on El Cap has always been that he’s going to step on ‘one of these enormous mealy looking worms and blow my foot off,’ he said. The occasional mouse may race by, too. “I’ve had a mouse run onto my hand and you’re just like, ‘Holy s–t there are mice running around in the mountain,’ Honnold said. ‘Then it kind of makes sense because the crack systems that you’re climbing go superdeep into the wall. So there are just people living back there — little tiny mice people,’ ” according to a 2018 Women’s Wear Daily report.
Featured Image via The North Face Walls Are for Meant for Climbing wall at Outside Lands / Tim Gonzalez Mena