Last year, Gucci announced it would be collaborating with Dan, born Daniel Day, to reopen his store and atelier, also providing him with all the fabrics.
According to a 2018 The Rake report, Dap’s boutique opened its doors in 1982, there have been countless references of it in popular culture and mentions in rapper’s rhymes. He had a profound influence not just in a visual sense, but also lyrically. Such is his street legend, it wasn’t long until the luxury brands he was mimicking caught wind of his success and had the authorities raid his store on a number of occasions. They shut him down in 1992 and forced him underground. In the grand scheme of things, within a short span of ten years, Dapper Dan curated hip-hop culture and demonstrated a totally alternative way of thinking and approach to design, paving the way for future high-end streetwear designers.
“Everyone paid homage to Dapper Dan, but no one ever paid him,” Dapper Dan said in a press release, a reference to an issue the designer had with Gucci back in May 2017. “The people have spoken and Gucci has listened. Nothing has been more significant in the Harlem cultural scene than Alessandro and Gucci coming to Harlem and partnering with Dapper Dan.”
According to a 2018 Women’s Wear Daily report, to celebrate the collaboration and expansive lineup, Ari Marcopoulos was tapped to photograph the collection. He did so in a range of images inspired by archival imagery from the Eighties portraying Dapper Dan’s custom pieces.
“The Gucci-Dapper Dan lineup reimagines archival pieces of the designer — especially tracksuits and jacket styles — in Gucci’s signature fabrics and decorative elements. Gucci leitmotifs, including embroidered dragons, bold letterings and the house’s signature green and red stripes, stand out on bomber jackets, T-shirts and tanks, in addition to tracksuits, which are offered in GG-printed nylon and velour,” said Women’s Wear Daily in a 2018 report.
“A new yellow Gucci logo also makes its appearance, inspired by the original sign of Dan’s Harlem store.”
The collection is available now online and in select Gucci flagship stores.
Featured image via Ari Marcopoulos