The fashion industry has historically been somewhat exclusive when it comes to representation. Anyone who has looked at almost anything fashion related, whether it be a magazine or catalog, can probably already tell you about the industries problems with characteristics such as size.
Now, a new company, founded in New Zealand, is challenging this issue. The Fashion Creative.
The group, which was formed when its founders saw the failure of a previous modeling agency that they worked at due to corruption, is comprised of numerous artists; such as photographers, models, and designers.
Now 150 members strong has made it clear that their mission is not to emulate some of their more traditional counterparts, but the break barriers in by, in the words of, NewsHub, “welcome those who are rejected by the industry.”
The company is now going international, having recently traveled to Rarotonga to collaborate with brands such as Mini Cooper and Pacific Sisters. They are currently planning a 2019 trip in Thailand.
One of the group’s co-founders says that money isn’t necessarily the priority here, suggesting that the company is a passion project. The mission is about helping aspiring artists with “chasing their passion and offering a way into the industry.”
Model Shonty Rogan says, “We take the difficulty out. If you can contribute something, a skill set, or show a passion and show us what you want…we can help you get that.”
Perhaps another model, Jess Baider, perfectly sums it up, “You don’t need the industry or society to tell you [that you] need to be this size, you have to look this way to be accepted and to be deemed perfect and beautiful.”
Featured Image via Wikimedia Commons