While rumors circulate about Zlatan Ibrahimović’s potential return to AC Milan, or even a move to the Premier League, the Paris Saint-Germain striker has publicly announced a project near and dear to his heart. Ibrahimović took to Twitter on Tuesday to let everyone know of the launch of his very own fragrance line.
The news comes at a time when the talented Swede netted a brace in a 3-1 win over Montenegro in their Euro 2016 qualifying match.
He is not the only athlete in soccer to release an eponymous fragrance. In fact, Ibrahimović joins an elite class of European footballers, such as David Beckham and Cristiano Ronaldo.
Despite being on the backend of his career, Ibrahimović continues to take advantage of viable opportunities. He has strong brand equity in Europe, especially in Sweden and Paris where he currently plays, so it may come as no surprise that the fragrance will only be available in those two locations. However, it is not sure if the 33-year-old will stay in Paris.
According to Football Italia, Ibrahimović said,
“I have one year left on my contract with PSG and no other plans. But then things can change from one day to the next.”
He is open to talks with PSG and claims, according to the French paper Le Parisien, that he is willing to take a pay cut to remain with the club.
“I think that the older I get, and now I’m a father, I think differently about choosing a club. It’s not just the football aspect that needs to be right, it’s how your family settle and what kind of city you’ll be living in.”
Ibrahimović is right. He needs to plan long-term and endorsing a fragrance line seems appropriate insofar as it is a low risk business move.
Further details of the project are kept under wraps, but it is expected that more news will be released later this month.
“A sneak preview of something I’ve been working on for the past 2 years. Something I’m very proud of. So stay tuned.. pic.twitter.com/IM2LI2LUng“
— Zlatan Ibrahimović (@Ibra_official) June 16, 2015
Judging from the message, “Zlatan Ibrahimović Parfums” seems to be something Ibrahimović is deeply invested in; admittedly, he spent two years collaborating on the design of the fragrance, or at least that is what his tweet says.
The fish and feather featured in the logo are replicas of Ibrahimović’s tattoos. One can do all but guess their meaning correctly. Are they caricatures of his style or mode of being? Do they remind him of a particular experience?
The fragrance will likely be as impactful as Ibrahimović is on the pitch. The quality of his play should be rightfully reflected in the scent.
Image: Courtesy of Zlatan Ibrahimović