When your mother is a television personality legend and your father is a 7-time platinum recording artist, it’s only right to want to start to your own career early. Right?
North West, the eldest daughter of Kanye West and Kim Kardashian West turned 5 years old last month.
In celebration, she starred in her first major fashion campaign. North appeared in Fendi’s latest campaign with her mother and her grandmother, Kris Jenner.
Image via Fendi
Fendi’s creative director for accessories, menswear and kidswear Silvia Venturini Fendi said in a 2018 Women’s Wear Daily report, “The idea was to expand the concept of family, as it’s part of our history, and we wanted other families of women. In the case of the Kardashians, they are all three of them very strong women, with strong personalities. It’s an iconic family, who is known for its appearance, but we wanted to bring more of an intimate side to the table.”
The campaign celebrates the 10th anniversary of Fendi’s iconic Peekaboo bag. North wore a blazer, ruffled shirt and skirt while laying by the pool with her mother and grandmother.
“We wanted to show the most genuine and authentic aspect that is behind the people we collaborate with, and the complicity between the women of the family,” said chief executive officer Serge Brunschwig, to Women’s Wear Daily in a 2018 report. “We have chosen to collaborate with family-related members that have been relevant in general, as well as known as a family, from the more controversial ones, who more and more express a courageous point of view and they have a vision, to more unexpected and unexplored ones. You know that at Fendi we love to dare and surprise.”
According to a 2018 Women’s Wear Daily report, Brunschwig praised the Kardashians for being “great professionals.” Seeking authenticity, Fendi succeeded in showing the family behind the paparazzi shots. “For once they have stopped playing a part,” he noted, saying that “magic happened, they showed a relaxed and very natural attitude.”