Spring 2018 – It was the 20th anniversary of one of history’s most iconic designers. In the glorious days of Gianni Versace, designers were dictating what consumers were to wear and now it appears it is the other way around. “We work backward,” says Donatella Versace. “It’s the millennials who decide what’s going to happen.” The brand has made plans to adapt to their consumer lifestyle more than ever in efforts of bringing together smartphones and their brand’s history.
Donatella Versace channeled elements of corporate polish appeal and romantic pastels for her collection at Versace’s Palazzo in Milan (Spring 2018). The collection is understood as a partial homage to her brother, uniquely drawn from the chalk stripe suits and short suits that flood the runway ever so graciously. Gianni’s original concepts of executive wear were translated into a new generation of millennials who would post-date them. The collection was described, by Donatella as “a home coming” and that it most definitely was.
The collection was held in the intimate courtyard of their palazzo estate that Donatella has nurtured over the years. It was one of their more conservatively produced fashion shows as they have truly turned it down a notch from booming music and roving lights and welcomed her collection into her home.
Although the venue was a dream, the collection didn’t fall far. Soft pinks and baby blues were incorporated with gold lame into tracksuits with graphic patterns that were also apparent in their denim and T-shirt combinations. The T-shirts all read “Versace” and were also paired with pinstriped suits and Ancient Roman-style masks that popped on denim jackets. Knee length shorts made a bold statement appearing on the runway with silk bombers and loose tops, both with hoodies and prints. The collection expressed the soul of a Vintage Versace through the vision of millennials. Sure, there weren’t any eighties tailored suites however we may say they’ve made quite the impression. By the time Donatella came out to take her bow at the end of the show, slashed shirts, sharp shouldered jackets and miniskirts circled the runway and we couldn’t help but notice that the show had Gianni’s name all over it.