According to Euromonitor, a market research database, both men’s and women’s clothing have experienced a drop in sales over the past few years. However, since 2016, sales growth for menswear has surpassed womenswear. Euromonitor suggests that the trend will continue, and by 2021, men’s clothing sales will rise 1.9%, compared to only 1.4% for women’s clothing.
Although menswear is experiencing the fastest growth, women are still dominating the fashion market overall. In 2017, Euromonitor estimated that sales for womenswear were around $642.8 billion, while sales for menswear were around $419.4 billion.
It looks like men’s clothing sales will soon be catching up, though, due to the influences of popular designers and creators. Virgil Abloh, founder of streetwear brand Off-White and newly-named artistic director of Louis Vuitton menswear collection, is making big moves in the fashion industry. The debut of his Louis Vuitton menswear collection featured sneakers galore and countless streetwear elements. After the show, buyers revealed they intended to buy more from the men’s collections than they had originally intended.
Alessandro Michele, Italian fashion designer and creative director of Gucci, almost entirely remade the brand. Consumers who initially felt put off by Gucci’s reputation now feel drawn to its shimmering jackets, printed dresses, detailed sneakers, and handbags embroidered with bees or patterned with flowers. Michele challenges the very fabric of time, affecting the way other designers think about fashion and how we all dress.
Streetwear is one of the main forces in men’s fashion, especially among younger clientele. Workwear is now being merged with casual wear, working to create a new look that men can feel both comfortable and put-together in. Hip-hop and skate cultures have made their way into the luxury fashion industry, combining the effortlessness and coolness of streetwear with the sophistication of designer brands.
With the introduction of influencers like Abloh and Michele, and the arrival of unique trends that are completely flipping the industry, men’s fashion is sure to see a big change. It will be interesting to see what the future of menswear holds.
Featured image via Louis Vuitton