Mohair, which comes from the angora goat, is becoming less and less popular among some of the world’s largest retailers.
Mohair was previously used by many designers due to the warmth and lightness of the material, but PETA’s first-ever investigation into the mohair industry is driving many brands to find alternatives.
Companies including Topshop, Zara, H&M, Lazy Oaf, and Gap Inc. have all announced that they will no longer be using mohair. Other brands have followed in their footsteps, such as ASOS, which is now banning cashmere, silk, down, and feathers in addition to mohair.
ASOS has updated its animal welfare policy, and has pledged to remove all products made with these materials from the website by January 2019.
In May of this year, PETA revealed that the mohair, cashmere, silk, and down industries “exploit countless goats, geese, ducks, and silkworms, causing these sentient beings unnecessary pain and suffering.” The nonprofit animal rights organization “applauds ASOS for leading the charge for compassion in fashion.”
According to PETA’s film exposing the mohair industry, animal abuse is rampant and routine. These goats are bred for the sole purpose of providing their soft inner coats. Retailers may try to hide it from consumers, but the truth is that these goats, including their babies, suffer immensely and die painful deaths. PETA is urging consumers to always check the garment label while shopping.
The Virginia-based organization stresses, “If it contains mohair, leave it on the rack.”
No sweater or scarf is worth the suffering of these gentle goats.
It’s extremely important that so many brands are making the right changes. Hopefully, the rest of the industry is paying attention, and will soon follow suit.
Featured image via Wikimedia Commons