In light of the increasing number of mass shootings and firearm-related incidences, top fashion designers like Alessandro Michele and Jeremy Scott have taken up arms against gun violence in their recent designs.
On an average day, 96 Americans are killed with guns, including an average of seven children and teens. The Gun Violence Archive recorded that at least 38,658 people were killed in the U.S. in 2016, a 2,500 increase from 2015. Amongst these deaths were children, teens, and students massacred in school shootings. In the first 21 weeks of 2018, there were 23 school shootings which averages out to more than 1 school shooting each week.
In response to the increasingly eminent danger of firearms, actress, Julianne Moore, and designer, Cynthia Rowley announced the launch of Everytown Fashion Council, a project that operates under a larger gun safety advocacy group, Everytown. The project aims to engage the fashion community to reduce gun violence.
Cynthia Rowley announced that “Working off the success of Everytown Creative Council, the Everytown Fashion Council will help to specifically engage the fashion industry to shine a light on the gun violence that kills over 90 Americans every day. I look forward to working with Julianne and the other members on projects promoting gun violence awareness and gun safety in our country.”
President of Everytown for Gun Safety, John Feinblatt also voiced his support of the new council saying, “The fashion community’s coldness and creativity give it a powerful voice.”
Designers were quick to jump into the movement in support of Everytown Fashion Council. Members of the council include major designers such as Kenneth Cole, Tom Ford, Zac Posen, and Anna Sui.
Cynthia Rowley, designed and released a limited-edition white T-shirt with a gold safety pin on the left chest. All profits were donated to Everytown.
Jennifer Fisher Jewelry supported the council by designing a four-piece capsule collection and donated all the proceeds to Everytown.
Designer duo Jack McCollough and Lazaro Hernandez of Proenza Schouler released two T-shirts that depict a photo of a firearm with a red cross over it. Again, all of the proceeds were donated to Everytown.
In his Fall 2018 Moschino show, Jeremy Scott wore a white t-shirt with text that stated, “Demand Gun Control Now!” In an interview with Teen Vogue, Scott shared, “Her [Emma Gonzalez] defiance to the President and the constructs of the government’s compliance with the NRA inspired me to try to do anything I could to bring attention to the cause and show my support to these very intelligent and brave students who may be the tipping point for a problem that has gone on for far too long.”
Gucci also supported gun safety by donating $500,000 to the March for Our Lives rally saying, “We stand with March for Our Lives and the fearless students across the country who demand that their lives and safety become a priority. We have all been directly or indirectly impacted by these senseless tragedies.”
With major players of the fashion industry rallying behind the cause, the gun safety movement hopes to gain the leverage it needs to change the social and political perception of firearms.