Madewell introduced denim in extended sizes 33 to 35 and new fits like the Curvy Jean last spring.
They now have extended its sizing in denim to 37 and dresses, knits, sweaters, tops, and jackets from XXS to 3X, across 40 percent of the Madewell collection.
The new size range became available Tuesday. All pieces are available for purchase on the brand’s website
According to a 2018 Women’s Wear Daily report, top denim styles will be offered in select Madewell stores across the country through its Dot-Com Try-On program, which allows customers to try on all sizes and styles in person and place their order with a store associate. The retailer offers free shipping for in-store and online customers who have joined their free loyalty program.
Madewell is rolling out extended sizing in-store slowly so the team can continue to fine-tune offerings based on customer feedback. The goal is to have the majority of extended sizing available in-store by next year. Prices on the extended sizes are the same as straight sizes, according to a 2018 Women’s Wear Daily report.
Embroidered Zephyr Ruffle-Sleeve Top in Sweet Blossoms, $98; madewell.com
Curvy High-Rise Skinny Jeans in Annabelle Wash: Drop Step-Hem Edition, $135; madewell.com
Featured Image via Madewell