Calling the Daisy Dukes and Levin loving lackeys of the world. Your time has come thanks to Madewell. The brand has just launched its 24 days of denim special.
They’re calling it ‘Denim Every Day.’ The project will consist of 24 consecutive days of unique product launches, featuring collaborations with Vans, Goop and ABC Carpet & Home. You got it. Limited edition items dedicated to you diehard jean junkies out there.
Madewell’s head of design, Joyce Lee, tells WWD of their fall collection’s wide range of innovative denim:
“Denim Every Day gave us a chance to bring denim outside of just jeans and show how we can do it in unconventional ways,” said Lee. “We worked with other brands who are experts in what they do — like ABC Carpet & Home, who created a chair using one of their best-selling styles and our denim, and P.F. Candle, who created a candle called Overalls with a scent reminiscent of freshly washed denim. As a new mom, I’m particularly proud to be launching our first maternity jean, which is exactly what I was looking for when I was pregnant with my now one-year-old daughter.”
Vans will collaborate on a denim sneaker for the collection. Madewell launched the 24-day collection with the Madewell x Vans SK8 Slim High Tops as its kickoff collab. Just wait for the Goop jumpsuit, handpicked by Gwenyth Paltrow, alongside the custom denim jackets designed by artists from Austin, Texas.
Expanding its horizons into the home goods sector, Madewell will also introduce a few home-focused collaborations. A freshly clean denim aroma will take the form of a candle done with P.F. Candle and Co., while ABC Carpet & Home will help cultivate Madewell’s very first furniture piece.
Lee mentioned Madewell’s first maternity jean, which will also be followed by the debut of the brand’s own Anywhere denim design, offering stylish stretch for less than $100.
Each and every day, a new piece will be unveiled on Madewell’s website. The brand’s social media accounts will also feature the limited edition items. And we really mean limited as there are only 15 Fort Lonesome jackets in circulation. Even less, only five of the ABC Carpet & Home chairs will be available!
So, if you want your limited edition Madewell merch, then keep your eyes peeled and wallets ready for these exclusive denim deals!
Feature Photo Courtesy of Brand