Remember in the early 2000s when Juicy velour tracksuits were all the rage? Apparently so does Kylie Jenner, but she’s taking it to the next step – making them in again. She stepped out in New York City in a black Vetements x Juicy Couture tracksuit. Complete with the ever-so-familiar “Juicy” bedazzled on the pants, the ensemble highlighted the velour rise.
Juicy Couture really lost their fuel when Authentic Brands Group (ABG) bought them in 2013. Originally, they were owned by Fifth & Pacific (now the Kate Spade Group), but were sold so the company could focus entirely on Kate Spade, their most profitable brand. ABG owns other brands such as Aeropostale, Hickey Freeman, and Tapout. While under ABG, Juicy became an e-commerce-only feat, leaving the once-famous tracksuits only to be sold at Kohl’s. The brand was dropped from the luxury marketplace (stores such as Bergdorf Goodman and Lord & Taylor), and this signaled the status drop of the brand.
— Juicy Couture (@juicycouture) January 17, 2017
But if any family is good at starting new trends and reviving old ones, it’s the Kardashians. Vetements debuted this collaboration during their Spring 2017 show and brought up discussion of the velour-comeback. But it wasn’t until Kylie posted three photos in the black tracksuit that the trend really came back. Though the ensemble costs more that $1,500, Amazon and other online retailers still have plenty of velour to go around at affordable prices.
Kylie paired her tracksuit with the camo reversible down Vetements x Canada Goose puffer jacket. Which, on another note, highlights the rise of puffy jackets on the runways.
Time to pull out our Juicy jackets that have been hiding out in our closets! While we all may not be able to afford the $2,000 tracksuit, we can surely hop on the style. What trend will she bring back next? We can’t wait to see.
Featured Image via Wikimedia