For anyone who’s super excited about spending all their hard- earned money on urbanized, continental fashion, Zara is the name you’ll hear. Not only is the brand internationally recognized, but it’s accessible, employee-friendly and client considerate, and their designs maintain a proven track record. Zara has always been customer recognized but lingered out of the limelight of big brand designers. Zara designated themselves as fast-fashion, but this year, they’ve done something extraordinary.
Zara incorporated 60 design students from four of the top renown design schools: The Royal Academy of Antwerp, Parsons School in New York, EnsAD in Paris and Kingston University in London. These lucky students are participating in Zara’s new venture, Shape the Invisible. What’s great about this new project is that Zara, in all their humility, aspires to appreciate all the behind-the-scenes talents of young creators. As the next generation advances, Zara is confirming their spot into the next decade.
Zara launched 60 exclusive handmade garments, made by 60 young artists, enforcing the importance of recycling and acknowledging new talent. This new project will bring newfound hope to an otherwise competitive world of fashion. Zara literally gives hope to design school graduates, encouraging a creative mind and hard work. What’s terrific about Zara, being a multi-billion dollar company, is that they’re enabling students to shape the future of Zara’s designs!
These gorgeous pieces aren’t available for sale…yet! But on Zara’s site, browse through all the crafted creations on display. The objective of the new line is taking older collection pieces (which are all mass produced) and deconstruct them into modern “recycled” RTW clothes. The collection turned out beautiful, still upholding Zara’s professionalism in design, now with a modern twist (pun intended) to the new collection. Remarkably raw and atelier.
Check out the preview here!
Images via Zara