Last May Gucci held their Resort 2019 show.
400 guests were airlifted to Arles in the South of France to see his new Resort collection in the open air. On top of seeing the incredible collection showcased, guests got to see Elton John play a spectacular set.
Some may call this crazy but Gucci is planning to make their Spring 2019 show even better this September.
The brand revealed on Monday that its spring 2019 collection will be presented at Théâtre Le Palace in Paris on Sept. 24 at 9 p.m. The Italian fashion house said this is the first time the location will host a runway show.
The location has served for years as a nightclub.
According to a 2018 Women’s Wear Daily report, The nightclub drew members of the fashion and music industries as well as an underground culture.
“The Théâtre Le Palace resonates with the vision of the house as it is a venue that gave life to a (sub)culture that has inspired young generations up until today,” said a statement from Gucci.
The upcoming show marks the crescendo of a three-part homage to France conceived by the Italian brand’s creative director, Alessandro Michele.
According to a 2018 Women’s Wear Daily report, “Gucci began its ode to France starting with its pre-fall advertising campaign, which harks back to that country circa 1968, when student marches and riots sparked popular rebellions against military and bureaucratic elites. Photographed and directed by Glen Luchford, it depicts Gucci-clad rebels occupying a university campus, passionately challenging the establishment and asking for change. Luchford’s black-and-white photos are inspired by the bold French Nouvelle Vague imagery of the late Fifties and Sixties and by radical filmmakers François Truffaut and Jean-Luc Godard. For the campaign, Gucci launched the hashtag #GucciDansLesRues [Gucci in the streets]. The campaign was also launched on the Gucci Art Walls in Milan, New York, London and Hong Kong.”
Featured Image via Christian Rausch/Gamma-Rapho via Getty Images