Anyone with an interest in the fashion industry is at least vaguely familiar with New York or Paris Fashion Week. While the most prominent stylists and designers in cities like London and Milan are bustling in preparation for these events, there is another young woman busy at work, nearly 6000 miles away.
26-year old Sandrah Tubobereni, known by her designer name as “Tubo”, is an up-and-coming designer from Lagos, Nigeria. Tubo made her debut on the runway of the 2016 Africa Fashion Week Nigeria with “Lé Premieré”, a gorgeous spring/summer collection featuring bright and bold-hued pieces in swishing silhouettes. 2 years later, the young designer is swarmed with constant demands for her take on traditional African bridal dresses, colorful ready-to-wear, and haute couture.
Tubo, according to her bio on African Fashion Week Nigeria, started out as a businesswoman but changed career paths to follow her dream of creating a global fashion line. She envisioned that her label would give the rest of the world “a taste of Africa”, as stated in her interview with Al Jazeera. With her striking collection, she has certainly succeeded in transferring her traditional Nigerian roots into modern, wearable everyday style.
African fashion influence is on the rise, as Tubo is one of many prominent designers from Nigeria to have recently formed a global network. The Nigerian fashion scene is one of the biggest in the continent; those who can afford it are always on the hunt for the latest trends and innovations in fashion from local designers.
Tubo’s own work consists of modern and sophisticated, yet playful silhouettes with plenty of fabric around the legs for ample movement. When you see a Tubo signature on a woman, you feel as if there is room to breathe. The style is easy-going, but still elegant enough to strike out on a ballroom floor. Her Cinderella floor-length gowns are sure to wow a crowd. The angular silhouettes of her African-inspired wedding dresses are both modern and traditional. And her chic business-casual daywear can brighten up any office with their refreshing contrast of crisp white against boldly pigmented hues.
Prominent Nigerian women who have worn Tubo’s designs include makeup artist and lawyer Tara Durotoye, broadcaster Gbemi Olateru, and actresses Mimi Onolaja, Layole Oyatogun, and Chika Ike. The young designer has already seen her work featured on the red carpet, and now attends to clientele fr0m around the world.
Tubo also uses social media to promote her designs internationally. Both local and global clients reach out to the designer on a daily basis, seeing her latest works displayed on her Instagram. It’s no surprise that the account generates thousands of eager customers and fans; the photos capture each stunning look curated and styled by the brand.
T U B O W O M A N … ?? @emeliajane_075 ___________________________ Colour is our day light obsession.. we love the infusion of bold embellishment, beaded tassels and bold floral print appliqués in one dress… you already know we are are head over heels with VELVET ?? ______________________ Styled by the #TuboWoman #make up by @peaceibadin_mua Beautifully captured by @akinakintola_
“The Tubo woman is bold, sexy and empowered. She is the perfect blend of fragility, femininity and strength. She carries herself with grace as she strides to achieve anything she dares to without fear of failure. She is unapologetically in a different class of her own,” says Africa Fashion Week Nigeria’s description of the latest brand that has introduced sleek and chic Nigerian fashion to the world. As #TUBOwoman continues to pave its way in the industry, the influence of modern African fashion is sure to expand its sphere around the globe.