Louis Vuitton has just announced that in partnership with UNICEF, the luxury designer is donating a portion of the sales from their Silver Lockit Color Bracelets to benefit children in need. For each $250 bracelet, $100 of the sales will go towards the cause.
“Every purchase of a Louis Vuitton Silver Lockit Fluo Bracelet supports UNICEF’s mission to support millions of vulnerable children”, their IG post stated in a campaign featuring three of the fluorescent colored bracelets. Their hashtag motto, #MAKEAPROMISE, rings closely in line with the concept of friendship bracelets as many of the consumers appear to be purchasing them as.
The bracelets, which have been sold before in black and white, are now available in neon yellow, orange, blue, and pink. The padlock design of the silver charms on the bracelets represent protection, a theme that well resounds with the supported cause of helping needy children.