When Leslie Jones tweet that no designer would dress her for her ghostbusters premiere, designer extraordinaire, Christian Siriano, answered her call. He designed a stunner of a red dress that put made the red carpet look dull by comparison.
Though this even did not singlehandedly start the movement of designers towards extensive collections of plus size designs, his response to her call revealed what many women knew already: there are more women in the plus size market then designers who want to create stylish clothes in bigger sizes.
A plus size woman wears size 14 and up, according to whoever decided to create that title. The connotation around plus size has been changing in recent years, according to the Journal of the American Medical Association, the “social acceptable body weight is increasing.” The numbers prove the growing market with 21 billion dollars in sales this past year, compared to 17.4 billion dollars in sales.
According to the NPD, the percentage of women in the 13-17 age bracket buying plus sized clothes has increased from 19% in 2012 to 34% in 2015. Designers and retailers have come to recognize that millennial women who wear plus sizes want the same trendy clothes as their smaller friends.
A resounding 67% of women wear sizes above 14, so it is surprising that designers have just started to design for plus sized women. Prabal Gurung announced a collaboration with Lane Bryant in the March issue of Vogue that featured plus size model Ashley Graham on the cover along with seven other models. Gurung’s collection finally brings all of his signature gorgeous pieces at an affordable price to a new consumer base.
Asos and Modcloth are two online commerce stores that embraced the market early on. Asos Curve has been serving the market of fashionable plus size women for many years. Modcloth, a purveyor of vintage styles decided to remove the moniker of “plus size” from the website completely. The site carries more than half of the styles in sizes both below and above 14, so now everyone can buy the same clothes no matter the size.