This fall the New York Fashion Week will be unlike anything you’ve seen before. Escada will join the official calendar for the first time in the brand’s history.
They will present the spring/summer 2019 collection. This will be the second collection for designer Niall Sloan, who was appointed ESCADA’s Global Design Director in August 2017. This will be the first fashion show under his leadership.
Sloan served as global design director for four years at Hunter before joining Escada.
“Given all our activities around the refreshing of our brand, we felt that this was a fantastic moment to go out and join an international fashion week. We decided to go to New York because the U.S. is one of our core markets; we have been there since day one. We have a strong retail presence in the country and very strong relationships with some of the best department stores,” said Iris Epple-Righi, the brand’s chief executive officer, in a statement. “We need to show the brand to a wider audience, which we wouldn’t have been able to [achieve] if we were to only do a presentation.”
According to a 2018 Women’s Wear Daily report, The show — which will host buyers, press, as well as the brand’s most important customers from across the globe — will also offer Sloan a platform to showcase his vision for the label.
“You will see a heritage-influenced collection, but still bringing it forward to the 21st century. This has been Niall’s roadmap since he started,” added Epple-Righi, highlighting bold color and prints as some of the signature elements the brand wants to reinforce in its new ranges.
For his debut collection, Sloan introduced an Eighties-inspired lineup with an array of colorful, vintage-inspired Escada logos, alongside more modernist rainbow-hued coats and tailored suits, according to a 2018 Women’s Wear Daily report.