The Indian fashion market is blossoming digitally and is continuing to grow. There is an estimation that it will grow to be about 30 billion out of 70 billion in costs by 2020. It is at 7-9 billion now, which is still really good for the Indian market.
There are more and more people using their mobile phones to shop online. With fashion and lifestyle trends booming all around the world, it does not come as a surprise that online sales are taking off. The demographic of online shoppers are between the ages of 18-34 with it potentially growing to a younger and older generation.
Even social media has been a huge influence on society today. Brands are doing well promoting their business on Instagram with links provided that let the user physically buy a particular product on the spot. E-commerce has become a great hit and new companies that are coming up have only been available to people only online.
Smartphones are good devices to use because of the Internet. Surfing the web is a tactic so many people have picked up. Scrolling through pages of clothing, handbags, shoes, and jewelry has become easier when you are waiting for the train or when you are in a car traveling from point A to point B.
In small towns or student packed areas, it can be easier going onto a brands official website and buying clothes there rather than going to the mall. It is a lazy alternative when you can see what the models are wearing and picture the outfit on yourself. Shopping online is better than rushing into a crowded mall to hopefully see what you want on the racks. When you are shopping online, you can easily find a style that matches with your personality by typing in a few keywords in the search bar. Clothing companies are huge, making it tedious to sort through the selections of everything in the store.
A consumer sometimes keeps about three to four shopping apps on his or her phone. For me, only a few mass-brand stores fit my size. It is better for me when I can pull up an app or check out the daily emails sent to me by Forever 21 and Akira because they are right in front of me. Going to a mall or being in a public setting where there are more than a couple stores around can get overwhelming. My phone is used to check out the latest trends in a click of a button. Online, there are more flash sales and offers floating around that are too tempting to dismiss. This also makes e-commerce an awesome tool to use.
Advertisements and sponsorships are popping up, too, which can make a user more prone to click and buy.
Here and now strategies are about to take over physically being in a store and shopping. Mobile shopping will keep getting larger over time now.