If you say the words “It Girl,” images of a blond, long-legged Serena van der Woodsen or calculating Blair Waldorf strutting down Upper East Manhattan in high heels and a checked uniform may be the first to come to mind.
Beauty, wealth, and status make up what we normally consider to be defining factors in the model of what ordinary girls often strive to be.
Yet since the years since Gossip Girl ended, the concept of ideal womanhood has changed rapidly, and young London designer Catherine Quin has set out to further challenge the notion of what it means to be an “it girl” in the 21st century.
Born in Bermuda, Quin started her career as a lawyer in Lincoln’s Inn before discovering her love of designing at Central Saint Martins, a fashion school just a short walk away from her law firm. Now, as budding young designer establishing her name in the industry, Quin is redefining her image of the “it girl” through her latest campaign, “Women of Purpose”.
The campaign features a series of women known for their various different contributions to humanitarianism, arts, and culture, highlighting each woman’s gifts and works that have made an impact on the world. Some notable featured faces include actress and activist Frieda Pinto, women’s rights activist Brita Fernandez Schmidt, playwright Polly Stenham, musician Margot, artist Martynka Wawrzyniak, filmmaker Liza Voloshin, and jewelry designers Phoebe and Annette Stephens.
Each of these women represents Quin’s vision of an “it girl” — an individual who has attained success in the professional and philanthropic world and has made contributions to society beyond having so-called ‘perfect’ hair and latest designer bag. Her collection, which seeks to empower women through its sharp, polished and mature designs, complements this concept of womanhood and strength. It is a celebration of both the large and small victories achieved by women through their hard work and effort within recent generations. This “it girl” is no pretty-faced schoolgirl; this is a woman of “intention, determination, and grace.”
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Today we launch our Women of Purpose initiative to celebrate strong women who live their lives with intention, determination and grace. #CQwomanofpurpose Starting the series with Freida Pinto @freidapinto wearing the #catherinequin Belmonte jacket and Larkin pants. Link in bio 25% of all proceeds from the Women of Purpose capsule collection will be donated to @womenforwomen Available exclusively at catherinequin.com . We’re thrilled to partner with Women for Women International on this initiative, a charity that supports women living in some of the world’s most dangerous places to rebuild their lives.
The collection itself consists of her signature simple, minimalistic pieces in sleek and sophisticated designs of navy and black silk. Its aim is to “honor those who refuse to be stereotyped; women who seek recognition on their own terms, through their professional and philanthropic pursuits.” The pieces themselves speak to the strength and grace which Quin wishes to empower all women with through her clothing. They remain true to her personal style that represents “timeless, elegant pieces that have the versatility to effortlessly transition from morning to evening, spring through to autumn.”
25% of profits from all sales from the collection will go to the Women for Women charity for women living in socially oppressive and dangerous environments.
Featured Image via Wikimedia Commons