The Bulgari brand celebrated the launch of Man Wood Essence on Tuesday night in London’s highest public garden, Sky Garden on Fenchurch Street.
The reason this fragrance needed to be celebrated was much bigger than it’s beautiful scent.
According to a 2018 Women’s Wear Daily report, to follow its message of authenticity and in a bid to become a more sustainable brand, Man Wood Essence marks Bulgari’s commitment to reduce its environmental footprint.
The perfume bottle — shaped like a modern skyscraper — is made from 90 percent recycled glass and the brand is working in partnership with Firmenich, a supplier of sustainably sourced raw materials, according to a 2018 Women’s Wear Daily report.
“The use of high-rate recycled glass is an objective for Bulgari and we are buying our cardboard folding boxes with the Forest Stewardship Council certification,” said Miguel Gonzalez, managing director of Bulgari Perfumes. “Several elements of this fragrance show our intent to becoming more sustainable,” he added.
Will Peltz at the Bulgari Man Wood Essence Launch. Image via Dave Benett/Getty Images
Gonzalez also told Women’s Wear Daily in a 2018 report, the idea suddenly struck him when he was in the Porta Nuova district of Milan looking up at the Vertical Forest towers. “It was incredible to see so much nature in the heart of the city,” he said.
“It is a fragrance which really mirrors today’s aspiration of the urban society, the convenience and vibe of the big city and at the same time the quest and obsession for balance and authenticity,” added Jean-Christophe Babin, chief executive officer of Bulgari.
It is made with vetiver, cypress and cedar wood.
According to a 2018 Women’s Wear Daily report, Man Wood Essence is a lighter offering in Bulgari’s roster of scents that tend to lean on the spicy side. While it’s marketed as a men’s perfume, the scent has been well-received by women, according to Miguel Gonzalez, who also touched upon the brand’s intent to expand its portfolio of unisex fragrances.
“For me, the perfume doesn’t have a sex — if you enjoy the smell you love, you can wear it,” said master perfumer Alberto Morillas. “We wanted to create something that would resonate with everybody.”