The classic Air Jordan I was the first pair of shoes in the Air Jordan series. Released in 1985 for $65, the iconic shoe brought basketball footwear into fashion with fashion houses like drawing inspiration from its classic silhouette. Saint Laurent released shoes that are nearly identical to the Jordan I design. The $595, Saint Laurent sneakers were released in colors Red, Blue, and Yellow, all of which are classic Air Jordan I colorways. Streetwear brand, Off-White, also recently collaborated with Nike to remake another version of the Air Jordan I.
In 1986, Nike released a second pair of Air Jordans for $100. Following the success of the Air Jordan 1, Nike’s Air Jordan II looked completely different from the first shoe. Peter Moore, the designer of the Jordan II, did not feature the iconic Nike swoosh on the shoe. His decision stressed the importance of design and quality over branding.
The Air Jordan IIIs were released two years later. Prior to the release of this shoe, basketball legend, Michael Jordan, was contemplating leaving Nike after its creative director Peter Moore left. However, the success of the Air Jordan IIIs prompted Jordan to resign with Nike, paving the way for dozens of new designs in years to come.
Air Jordan IV was released in 1889 for $100. Designer, Tinker Hatfield, created the new shoe but maintained similar silhouette to the Jordan IIIs. Rapper Eminem and street clothing brand, UNDFTD, released a moss green and orange version of the shoe that is currently selling for about $25,000.
In 1990, Nike released Air Jordan Vs. Hatfield also designed this one and, again, maintained a similar design to the Jordan IV and III. The sneakers were inspired by fighter planes from World War II and they were featured on Will Smith in his hit 90s TV series, Fresh Prince of Bel-Air.
In the same year, the Jordan Vs was released, Nike debuted the Jordan VI. For $125, the shoes include “Invisible Air” technology and a new, easy-to-use, lacing system. 1990 was a big year for Michael Jordan when he brought the Chicago Bulls to the finals to beat the Los Angeles Lakers.
Nike has released 23 more designs after 1990 and shows no signs of stopping. The obsession with the sneaker series continues.