In the world of business, if you have an idea then keep it to yourself or patent it before telling anyone else. Face it, there are people out there who don’t care who they hurt; they just want the money. Some people will do whatever it takes to get to the top and to make the most profit in whatever realm of work it may be.
In the world of fashion, it works the same way. New designs are being created by brands and designers every day, and they do not want any others to have the same looks. If someone steals a design, then it becomes quite the battle.
So you ready for a battle? Because one is about to begin; it’s the battle of the workout clothing brands. In the one side of the ring we have a favorite among many, Lululemon, and the in the other it is one their top competitors, Under Armor. Why the battle? This one is over a sports bra design.
Reports say that Lululemon filed a lawsuit against Under Armor last week for “patent infringement.” The claims are saying that Under Armor took the design of Lululemon’s $52 energy sports bra and used it for four of their sports bra designs. And then began selling them at a much lower cost.
Still, Lululemon’s sales for the bras have not seemed to take a hit. It might seem outrageous for some to spend $50-$100 for something that is worn under clothing that no one will see, but most feel that Lulu produces the highest quality material and most supportive structure of bras.
Even with sales unaffected, Lululemon is not going to allow Under Armor to get away with this. Lululemon feels that the similar design will cause confusion between consumers and cause people to make mistake and deception as to the source of origin for the product. They also feel that because Under Armor is selling the similar looking bra for a fraction of the cost, future sales could be affected.
A story published about Lululemon a few years back stated how the company had 31 design patents (at the time the story was published) and is not scared to go out of their way to rebuke companies who try and copy any of their designs.
This is not the first time that Lululemon and Under Armor have battled either. Earlier in the year, the founder of Lululemon posted ads at different locations and bus stops saying that the competitor (Under Armor) is weak and no one should want to work for them. Talk about a slap in the face for Under Armor.
It will be interesting to see how this whole lawsuit plays out and which activewear company comes out on top.