If you don’t know already, the Balmain army is launching their new 12 shade lipstick line, available at drugstores, in a matter of weeks alongside L’Oréal Paris. Wait what? Yes. it’s an affordable designer drugstore launch! Olivier Rousteing, creative director of the cult-famous brand Balmain, is all for women’s equal rights and empowerment, and who better to launch with than L’Oréal. L’Oréal’s motto is “Because I’m worth it” and rightfully fitting for Olivier’s inspirations on cultural acceptance and feminism. We love that Balmain focuses on celebrity endorsements to empower women of color, and if you see the lipstick shades, you’d completely agree too. The colors are rich in pigment, with so much sass, your lipstick would have an ego!
What’s convenient for us is that the collab with affordable luxury brand L’Oréal, shows that Balmain can be accessible and available for all us general folks who probably don’t want to spend $50 like the Yves Saint Laurent lipstick. So, when’s the launch date? September. But we don’t know the dates yet (great work Olivier for building in the suspense!) L’Oréal’s Color Riche is the more predominant lipstick collection that brings in the money daily with sales blowing off the charts. Olivier isn’t new to the world of beauty either, with previous hyped launches like his fragrance line and H&M’s fashion collab selling out in days! We sort of know what to expect when this lipstick line launches too, be sure to see YouTube gurus go nuts and the Kardashian girls blow up Twitter.
So, if you’re in Paris for Fashion Week, you might be able to get your hands on these shades, the colors unveil at next month’s premiere, and just to make you feel extra special, Balmain has a “hidden” jewel lipstick collection only available at the Balmain stores. Olivier stated that Balmain and L’Oréal share a unified goal: tangible diversity. Oh, and by the way, there are beautiful nudes to compliment every skin tone, with signature gold packaging. We honestly cannot wait for what the #BalmainArmy will do next. Maybe their own hair color line? OMG.
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