“We’re pulling from so many different references and so I think for us that’s why the full look is so important, you know we can reference so many things in one look that you wouldn’t be able to do in just a garment for instance, so that’s why we love shoes, handbags, accessories, so it’s about the full look coming together and creating something new”
Becket Fogg one of the founders of ‘Area’ made the above statement to MSN lifestyle as Area presented their latest collection at the fall/winter’19 showcasing at the NYFW. He along with Piotrek Panszczyk started the fashion brand, Area in 2014 and have been working towards becoming the new generation of fashion since then.
For this collection, they turned the runaway set into a shopping hall at the exit of a metro station on Wall Street, in the south of Manhattan. The collection can be best described as eclectic glory. It was outrageously fun, sexy, feminine, quirky, and versatile. The collection ranged from power suits to ponchos and sweaters; from blazers with shorts to party dresses.
“All our textiles are developed. We really like even all the crystal cage pieces, it’s a puzzle, it was a mathematical puzzle of metal all connected and sorted together. The same as the knits, they’re all hand done. Embellishment for us has always been quite like a strong starting point, but I feel like this collection especially, embellishment wasn’t embellishment anymore it was almost a concept. It was a technique, it became really about building clothes with trims you know, and that’s where it really, I don’t know, we really challenged ourselves which was really nice,” Piotrek Panszczyk told MSN Lifestyle.
Pictures Courtesy of Area