Amazon’s new try-before-you-buy service is what could finally break the company into the fashion world. Now available to all Amazon Prime members in the United States, the service lets shoppers try on clothes before buying them.
One of the main reasons consumers might be hesitant to buy clothing online is that they aren’t sure if an item will fit. When online shopping, you can’t try clothes on and you often have to pay return shipping if an item ends up not fitting. Amazon’s new feature is fixing that problem, allowing online delivery to mimic the experience of shopping in a store.
The try-on service is called Prime Wardrobe, and comes at no additional cost to existing prime members. It became available on Wednesday.
Prime Wardrobe requires a minimum order of three items and maximum order of eight. After the order is placed and the items are delivered, shoppers have seven days to try on their clothes, shoes, or accessories at home. They then decide whether they want to either keep their selections, or send them back using the pre-paid label and re-sealable box provided. If seven days pass and no decision is made, the customer will be charged for the items.
Thanks to Prime Wardrobe, many different brands now have opportunity to reach Prime customers. It will be interesting to see how the service changes things for Amazon and the fashion industry. Prime Wardrobe might be just what we needed.
Featured image via Pixabay/HutchRock