Online shopping; some love it and some hate it, but face it, everyone does it. Sometimes, finding the perfect outfit online can be a hard and difficult task because it is sometimes tough to judge a piece based on what it looks like on the website. Most websites will have the clothes featured on models, and most of us do not have the exact body as those women. Even with the uncertainty of what we might receive once we click purchase, online shopping is an addiction to many. It gives convenience from having to get up and go to a store to try on different garments.
When looking for clothes online, most people buy from different department stores, outlets, name brands, etc. Well as of recently a new trend has emerged for purchases clothes online; hello Amazon. Amazon is known to be a place to find many different types of products for a reasonably low prices, but clothes are usually not one of their biggest sellers. As of late, that has all changed and Amazon is emerging as one of the biggest companies to look out for in the world of fashion when it comes to online shopping. Will Amazon arise into a fashion capital now that it has decided to feature its own brands? That is the growing question surfacing throughout the fashion industry.
Amazon has started teaming up with eight different clothing brands that it hopes will help develop this private-label spectrum it is trying to achieve. The labels the company has partnered with feature all the essentials from men’s, women’s, and children’s wear. And Amazon wants to expand even broader, they hope to team up with more labels in the future. To people on the outside, it is quiet weird to view Amazon as a place to get the latest fashion trends. This will be interesting to see where this all leads. The spokeswomen for Amazon Fashion would not discuss where the future plans lie for the company’s private-label efforts.
Amazon is starting this new fashion upbringing by first starting out with the basic side of clothing. They are starting with small orders and then once they grow they will expand. They want to look in to processing more data in this market first and then after they do that they will develop more. So if you’re a clothing company whose main products emphasize the ‘basics’ of a wardrobe then keep a watchful eye out for Amazon. They know how to promote their products in the business realm, and in the fashion world it should come no different to them.
The Private-labels featured are clothes you would find at your traditional department stores. Amazon’s strategies are following in the footsteps of places such as Macy’s or Nordstrom’s by featuring only private-label clothing. Amazon is being very strategic in planning what pieces to place on their site, and are gravitating toward items that are fairly priced and basic items people would search.
Many people in this industry are starting to see Amazon as a big competitor in the fashion scene because they know how to develop such strong business tactics. Amazon has been a lead seller in many different categories for years and they feel fashion will come no different. Time will tell if the apparel companies will be able to keep up if Amazon grows at the rate they are expected to. They are technologically more advanced than many others in the fashion industry and embrace the use of the internet that many others do not.
Hopefully now you know where to look next time you are on the hunt for a simple element to add to your wardrobe. It may seem strange at first when you get a box from Amazon and its filled with the hottest new styles, but soon this could be where all the newest fashion labels start selling their merchandise.