Have you ever had a day where you feel like you just have way too many things to do and not enough hours in the day to accomplish them? Go to the gym, go to the store, do something for work/school, clean the house, take the dog for a walk, go here, go there, and oh wait I have to make food somewhere in there too. Life can be crazy sometimes and can leave us constantly on the go or doing stuff for all hours of the day. When we have those crazy busy days of go go go, the last thing anyone wants to do is look nice and presentable. Let’s face it, one those days (and many other days) we look like walking zombies.
Luckily, athleisure fashion is in and is the latest trend right now. The new athletic trend is the new “casual” look for clothing. Gone are the days of having to squeeze into those dreaded jeans to look presentable. Many retailers have begun to jump on this movement and have been designing more looks to fit the huge athleisure demand.
Fitness and nutrition are something that has been getting more attention from Americans in recent years, so it is no wonder everyone wants to wear gym clothes around. Okay, maybe some people who wear them might just want to look like they “workout”, but either way the emphasis on this lifestyle has made a big impact on American culture. In magazines and on T.V. there has been a lot more advertising for athletic looks because of the shift in lifestyle.
So what exactly is athleisure clothing? This look is a weird concept combining what many would call a clash of business casual and athletic wear. Some people even consider these looks work appropriate. This new style is bringing together two styles that have been prominent in American clothing; durability and comfort. A perfect look for the busy person on the go who wants to look good without having to put much effort in to the outfit. In this look you can still be comfortable throughout the day of running around doing different tasks and errands.
Recent studies show that sales for athletic wear were up twelve percent from 2015. Designers and retailers are seeing this trend continue to climb and more and more are joining the bandwagon each day. In America, comfort is obviously something that matters a lot to the consumers. It gives the average American a chance to be versatile yet comfortable.
Athletic wear was first designed for sports and athletics (shocker)but now it has turned into a whole new thing. So even if you do not workout, at least you look like you do. That counts for something, right?
Many people in the fashion industry do not see this trend dying down any time soon. It can be worn for so many different occasions. This makes the need for this clothing be in high demand. Now you can go to work and head right to the gym after without having to waste time changing. This trend seems it will only continue to grow and be more acceptable to be worn in more places.
So what is next for this new type of style? We already see it being worn in work offices and for nice events. Maybe soon we will see it walking down the aisle? Athleisure wear wedding dresses? In America anything is possible and some people will do just about anything for comfort.