Ivanka Trump has stepped down for her position in her fashion brand, according to a spokesperson. In addition to leaving her brand, she’s also stepping down from her role in her father’s company the Trump Organization. She’ll be selling “all of her common stock and restructur[ing] her participation in The Trump Organization transactions so that she no longer benefits from the profits” according to Vanity Fair.
Why the step down exactly? Though, as of now, she has no official role in the Trump Administration, she’s expected to hold a great amount of influence and power. Furthermore, it’s predicted that she’ll be taking on some of the typical First Lady responsibilities. Jared Kushner, her husband, will be serving as the senior advisor to the President-Elect Trump.
Ms. Trump’s brand has brought up issues throughout the campaign trail regarding the mix of politics and business. The first incident was when she wore a dress of her own at the Republican National Convention and tweeted about it. The next occurrence was during her 60 Minutes interview where she wore a bracelet from her jewelry line. After the interview, her company sent out an email to clients advertising the $10,800 bracelet. Additionally, when she went with her father to meet Japanese Prime Minister Shinzo Abe, there was much speculation. This was due to her company working closely with a Japanese retailer at that time. This brought up speculation about using the campaign for business and marketing purposes.
However, to dispute this conflict, President-Elect Trump will be holding a press conference on Wednesday to prevent these incidents from occurring. And, surely, Ivanka Trump’s resignation from her brand will help ease the tensions.
Going forward, the Ivanka Trump label seen at a variety of retailers across the United States will not have to do with the woman who started it all.