Project Runway is over for now. But Bravo has already launched a new show to fill your fashion TV fix.
Project Runway is over for now. But Bravo has already launched a new show to fill your fashion TV fix. Launch My Line is a design competition show airing on Wednesday at 10 p.m. The cast includes emerging designers, paired with an eclectic mix of industry insiders, who want to launch their own clothing label. Fashion writers, DJs, architects,choreographers, and stylists act as creative directors, while thedesigners execute their visions.
You may think you’re suffering from double vision when you see the Bravo hosts. Dean and Dan Caten, the dynamic design duo of Dsquared2, serve as hosts and judges. Each week, the teams have to create a piece for their collection, which is then presented in a runway show. The looks are judged by Dsquared2 and fashion experts, Stefani Greenfield and Lisa Kline. The losing pair goes home and the last team standing gets their own fashion line.
The basic concept is very familiar, but the team atmosphere is what makes the show appealing. The internal struggles for creative control have sparked some explosive spats. In the first episode,Designer Roberto deVillacis trashed the work space and stormed off after his collaborator, fashion writer Patrick McDonald, called him messy. In the second episode, Roberto ripped down the team’s logo signage, and refused to continue sewing. Two heads may not always be better than one, unless you are Deanand Dan.
Photo Credit: PR Photos
The brothers, who are identical twins, have had their own line since 1994 based out of Milan. Combining contemporary flair with precise tailoring has earned Dsquared2 top honors. In 2003, the brothers won GQ “Men of theYear” Breakthrough Design Team and “La Kore”, the Oscar equivalent in Italian fashion.
Originally, Dsquared2 was strictly a menswear label favored by celebrities like Lenny Kravitz and Justin Timberlake. Madonna’s influence broadened the brand after the twins designed the costumes for her 2002 Drowned World Tour. That success brought about the launch of the Dsquared2 women’s collection in 2003 with an extravagant runway show. Supermodels strutted off a bubble gum pink jet plane dressed as rock stars.
In an interview with WWD, Dan described his customer as “self-assured,vibrant and sexy; the perfect complement to our signature men’s look.” Pop divas, like Rihanna, are instrumental muses for their line. She made her runway debut opening their spring/summer 2008 runway show. Recently, the twosome designed the costumes for Britney Spears’ Circus Tour.