The fashion industry runs through models faster than it does trends which makes it hard to remember exactly who’s who. There are always a special few who rise to the top; most recent big names include Sasha Pivovarova, Chanel Iman, Agnes Deyn, and Raquel Zimmerman. I first noticed the Japanese Tao Okamoto when she was featured in the Ralph Lauren Fall/Winter ’09 ad campaign. She was 22 at the time and I thought that her presence in that ad was soft, yet powerful. Her significance as an Asian model also struck me, especially in the context of an “all-American” like Ralph Lauren. While Asian models are becoming more common on the runway, they are not as commonly used in print and editorial work. (This is likely to change with the evolving demographic of young Asian designers graduating from school and entering the fashion industry.)
Since the Ralph Lauren ad, Tao has been cast in shoots in several large publications such as Vogue (China and Japan), W, Purple, French Revue Des Modes, and V Magazine. She has acted as the face of Zac Posen for their Spring/Summer 2010 ad campaign and has also worked for Uniqlo Jeans and H&M. She is rated #25 of the top fifty fashion models. I expect that Tao will be cast plenty in the upcoming September shows. She has the subdued beauty which seems to be admired by the designers. It is likely that we will soon see Tao featured in an editorial among the pages of some of the larger American magazines such as American Vogue and Harper’s Bazaar.
photo credit: www.modelina.com
Written by Arielle Salkin - Thursday, 22 July 2010 06:20