All throughout Asia, people are calling out for local Indian designers to come out of their shells. Because Hong Kong has such a widespread Indian community, they want to see more of that local flavor put into the fashion world. Even the Indian expats have their sights set on new designers that show how the Indian culture can transform into cool and modish fashion pieces. Now is the time for women and men to take a leap of faith and bring out their own talent, and it would only make sense given how India is a huge manufacturer of most clothing operations in western countries.
Ankita Sareen Batra, the managing partner of the creative agency Green Room Creative put together a showcase in Hong Kong called the Indian Couture Experience (ICE). It begins on March 18th, launching these new designers work and a new eye for fashion.
Countries such as Australia and Singapore have also been demanding good Indian designers to come into the spotlight. High-profile names will be presented along with a vast array of styles ranging from bridal to ready-to-wear. There has always been a current mindset of how society views the Indian market, such as thinking that there will be heavy embroidery and over-the-top clothing. Ankita is hoping to bring minimalist yet glamorous statements to this new audience to surprise people. Garments tend to be glamorous and high-end, which will be eye capturing to individuals and deliver a range of body-conscious and chic clothing. The designers will include the likings of Priyanka Chopra and Pariah Pranami who know how to spot trends and give them a little bit of a twist.
These collections will set the tone for Indian craftsmanship with a mix of a western touch. Another designer that is one of our favorites – Suman B will show people how she uses the essence of casual yet luxurious when it comes to her designer pieces. She also forms together long dresses with hand-made prints on them, drawing attention to Indian culture. Casa Pop will also be one of the well-known designers at the showcase, so we can see costume jewelry and home inspired accessories. While some of the styles will appeal to western societies, there will still be traditional clothing that will play a part for future brides and foreigners, which is the main goal. The event will be interesting due to the prices beginning at $200-$2,000 and will include makeover and styling sessions. The pieces are to be worn for any occasion and can be worn well for any culture.