People within the fashion industry have started to take initiative in changing the way beauty is viewed. In the past, the only models that were seen in magazines or in campaigns were the 6 feet tall size zero women who had figures that were completely unattainable for an average woman. Designers would be designing clothes for those types of bodies and not keeping in mind that the most of their consumers did not have this specific body frame.
Luckily, many models and designers have been gearing towards more body positive campaigns and designing clothing for all different types of women. Over the years, thanks to many influential people in the industry, the change in the way society views the “perfect body type” has shifted.
This change is not just being seen in America, but all over the world. France is taking great measures to make sure that the stigma of having the be stick skinny to be a model is changing. In France, models now have to get medical certificates to show that they are healthy enough to work. This started ever since a new law was passed that banned models to be excessively thin.
To take this even further, there will be more rules that require magazines and websites to mark images letting the public know if the model’s body has been retouched. Doctors have been urged to pay close attention to models body mass index but it is not required for models to reach a minimum BMI.
When these new rules were announced, Frances health minister said that the reasoning behind them was to prevent anorexia. These rules are putting an end to the promotion of inaccessible ideals of beauty. When young people are exposed to these unrealistic images it puts in their mind that looking extremely thin is considered “normal” or “ideal”. It can cause young women to want to change the way their body looks so they can “be as thin as the models they seen in magazines”. This can lead to bad body image thoughts and poor self-esteem for many women.
Paris has a huge role in the fashion industry, so these new rules coming in to place are likely to have a huge impact around the world. The measures were passed in 2015 but just have recently been coming in to effect and have been taking more seriously.
In the first proposals, there was an original suggestion that models could not be lower than a certain BMI. That caused a lot of outcry from fashion executives and modeling agencies. After that, the rule was then changed to have doctors deciding if a model was too thin.
France wants to make sure that agencies are following through with these new requirements so they have placed fines for anyone not following them. If a model does not have the valid doctor certificates stating she is at a healthy weigh to model, then the agencies could be facing thousands of dollars in fines and up to six months in risen. Also, if they do not mark images stating they have been retouched they could face additional fines or up to 305 spent on the advertisement.
Hopefully, agencies see the seriousness of these requirements and follow through with making sure all models are at a healthy weight. Change in the industry has taken time but now the effects are huge. It is refreshing that we no longer have to open magazines and see models who look frail or have unattainable body types.
This will change the way future generations see beauty and will teach them that all body types are beautiful. Beauty doesn’t have ‘one look’ and being confident should not have to come from the size of your clothes but rather by your own self-assurance and the way you feel.