Fashion Nova is an online retail site that is geared towards the likes of Kylie Jenner, Amber Rose, and Teyana Taylor. The hottest stars have been promoting this fashion brand on their Instagram’s for a while and we are all curious as to why. There is also an army of social media influencers that do well in promoting Fashion Nova with discount codes and special offers in advertisements on the web. The CEO of Fashion Nova, Richard Saighan relies on famous people to spread the word of the stylish clothing on the company’s official site.
Fashion Nova also caters to fashion-forward plus-size women who have trouble seeking out retailers who carry fashionable attire in their stores. These days, not a lot of affordable brands carry the sizes these women need, but Fashion Nova does. Because Fashion Nova is celebrity approved in the plus-size clothing section, women do tend to check out the site and are satisfied with their results.
There is one dilemma that Fashion Nova has. They have the problem of advocating the plus-size clothing with thin models or models who the company deems curvy, but are not. This was noticed by plus-size model Tabria Majors and has taken to Instagram to ask Fashion Nova themselves why this is. On Instagram, Fashion Nova does have plus-size models, but on the official site, they do not.
It is because Fashion Nova does not want to spend too much of their profit on curvier models, hence why average, skinny models are on the plus-size category on their site. It overall sends mixed signals for wanting body positive apparel since it is a huge popular trend now, but they lack the models on set. It is disappointing. The company wrote back apologizing and saying that they do not like to discriminate.
The company went on to say that they would love it if women were more confident with themselves. Since body standards are negative, Fashion Nova does not want to make it so plus-size women feel discriminated against society. The same products are offered in every section because the brand wants every woman of every size to feel empowered by what they choose to wear. Fashion Nova launched a Curve Line to promote plus-size clothing with all the styles of the regular clothing so each item is trendy.
The women who show off Fashion Nova’s clothing on Instagram get paid about $100 per post. These girls are plus-size models who want the world to see that every woman looks good in everything. They do this so other brands will hopefully see their posts and want to start putting together their own plus-size sections as well.
Another problem is the two separate Instagram’s that Fashion Nova has. One is to promote regular clothing and another is for the plus-size clothing, which does not generate the same publicity. When the two Instagram’s link up, there are a bunch of Kylie Jenner look-a-like models before you find a plus-size model so it is very spread out.
Women have been calling out Fashion Nova for different accounts because it does not give out a good message for plus-size women. Fashion Nova claims to love everyone yet does not do a good job of supporting that reason.
It is difficult to want to support Fashion Nova since they are confusing women because of how they market their clothing. Commenters and influencers have been having mixed feelings about Fashion Nova as well, saying that they think Fashion Nova is body positive, but cheap.
Fashion Nova keeps growing despite the obvious issues that company definitely should fix. Hopefully sometime sin the future, Fashion Nova will include plus-size models on the e-commerce site.