Fashionistas from all walks of life, age 70 to seven, can wear high-end designer duds. Many designers from Chloé to Gucci have started to sell their pieces in children’s sizes, for the nearly the same price, of course. Parents can dress their young lady or gentleman just like them in clothes fit for a king or queen.
The market for childrenswear is flourishing, with $135.6 billion in sales worldwide, which accounts for 12% of the clothing market according to research firm Euromonitor.
Brands a far cry from your mother’s Gap kids, announced they will start or continue to sell clothing for children that rival some brands for adults. Lines design clothes that could strut down a runway at New York Fashion Week, for young children.
E-commerce retailer, childrensalon.com, provides all of these designers in one place for the optimal children’s shopping experience. The website carries aver 250 brands and sells about 800,000 units of product in over one hundred countries, though the prices may be high for these clothes that are worn for only a year, demand is high for these adorable pieces.
Victoria Beckham recently launched a line with Target, that included many pieces for children similar to those she designed for adults. Marc Jacobs, Chloé, and even Karl Lagerfeld also create lines for the youngest fashionistas.
The target of these collections are not the children who will wear the clothes, rather the mothers who buy the clothes. London designer Roksanda Ilincic told The Guardian, “It’s a different perception buying for your daughter – you would indulge her much more than you would yourself.” Therefore the price means little to those who can afford the $300 dollar dress for their little girl.
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