Amidst their 75th anniversary year, Coach has managed to put on yet another amazing show. Creative director Stuart Vevers most definitely gave us major hints at the Pre-Fall 2017 show, as many of the pieces resembled what was seen in December.
Overall, there was a very earthy air to the collection. Neutral shades dominated the color palette and relaxed ensembles were designed. To match the ongoing theme, the runway was designed to resemble a desert, with the tan, dried out bushes and dusty ground. Floral designs were a commonality, whether it be on a flowy dress or a piece of outerwear.
Some statement pieces from the collection included a plethora of shearling coats, a piece that’s reemerging in the high fashion world. Additionally, there were multiple leather jackets as well as patchwork trench coats. Moreover, the common trend among the women’s fashion was mid-calf length skirts and dresses. Nearly every model sported some sort of piece at this length.
The Rebranding of Coach
Stuart Vevers is the master at brand turnarounds. In the past three years, since he’s taken the role of creative director, he has elevated the once mall brand to a top contender in the luxury arena. Recently, Selena Gomez signed on to be the face of Coach, a move that is sure to highlight this shift. Who knows what’s to come next, but we can be confidently sure that whatever Vevers chooses, it will be amazing.