Fakes Are Never In Fashion – Haper Bazaar’s Fight Against Fakes - By Michelle Marks

“Thinking of buying a fake? Get real. The Harper’s Bazaar Fakes Are Never In Fashion™ campaign is dedicated to exposing the criminal activities connected to the sale of counterfeit luxury goods—child labor, drug trafficking, and even terrorism.” www.fakesareneverinfashion.com

Buying a fake designer handbag doesn’t seem wrong to the average consumer because the average consumer has no idea what goes into making the fake.  While most covet the newest LV bags, they can’t always afford it. So why not find a fake? Who would know!? Stop and think about this. Each fake purchased contributes to child labor, terrorism and human trafficking. In an article I recently read in Harpers Bazaar, “The Fight Against Fakes” reported by Dana Thomas, she made it very clear the dangers and harm in fakes. The following stats put this seriousness a little more in perspective (copied from www.fakesareneverinfashion.com)

$600 Billion - Estimated annual sales in counterfeit products worldwide
$512 Billion - Global sales lost to counterfeit goods
$250 Billion - Annual loss to American companies from intellectual property theft
$20 Billion - Estimated loss to American companies from counterfeit products
$1 Billion - Estimated annual loss in New York City tax revenues due to counterfeiting
750,000 - Number of jobs lost due to intellectual property theft in the United States
10% - Estimated percentage of fakes among all goods produced worldwide every year

She states in her report that while the consumers are becoming more aware, the illegal enterprise is getting stronger and more professional. As a consumer the best thing we can do is be aware, look for signature marks, check logo placement, the details of the item. On www.fakesareneverinfashion.com there are a lot of tips as well as up to the minute updates on the fight and reader response.

So next time someone pops their trunk to show you the newest goods or you are invited to a “Purse Party” think about the harm you will help cause by purchasing.


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