Ballerinas were used in last year’s Opening Ceremony to captivate the audience members. It was a different, glamorous approach to regular models strutting in too tall of heels. However, these ballerinas who were plucked from the stages of New York City Ballet, they were not having the easiest time balancing on a fashion runway. Connie Wang, who is the Senior features writer went to see this production and described it as “watching a row of baby ducklings go over a waterfall.” Which obviously sounds a lot cuter than what it might have looked like. The same move was made this year but was portrayed much better than last years.
MM.LaFleur’s summer fashion campaign decided to use ballerinas as models. The collection was set to feature ballet and workwear, which was to represent the elegance of both clothing attires. Tory Cohen, the Creative Director of MM.LaFleur always envisioned ballerinas on set. It was a perfect opportunity to showcase the talents of these ballerinas and also show off the brand’s new seasonal line. There are stereotypes about the working woman, as we have had to roll our eyes at, but with this new campaign, it knocks the back-handed compliments that women have to endure off its chair.
Dancers Georgina Pazcoguin, Unity Phelan, and Alexa Maxwell are the women who appear in this campaign. The video features them sitting down at a table quietly, doing work on laptops. Suddenly, they look up and start dancing in MM.LaFleur’s clothing. They are wearing chic and flowing dresses while they twirl and pirouette and turn with amazing balance and elegance. It is quite a fun video to watch because the ballet dancers are doing what they do best, while also getting back to their laptops. The women are working in both ways, showing the world that women work hard within the arts community and the working industry. The collection is called “The Light Fantastic” and the clothing in inspired by 60’s sportswear.
The brand is good at designing proper attire that one can go to work in and also wear it on a night on the town. MM.LaFleur wanted to depict women working hard in both fun and serious ways, making sure that it is a positive outlook on life. It shows society that the working woman is not only about her job, like society does depict. She is also able to have fun and let loose when she is on her own.
There is a strange stigma about the working woman. She does not make time for her kids, herself, or her friends. She loves her job too much. She does not have that good of an attitude. It is not true, but people tend to look at that woman and think she is always uptight. Women are people, too, and are allowed to be whoever they want. Every woman has an inner child though and she does not care when that silliness comes out.